Monday, November 1, 2010

"On Behalf Of"

One of the last things I do at night before I turn in, is sit before my laptop and compose the post I want to write, what I would like for you to read.  It is my message to the readers, followers, potential clients, existing clients, and old friends who just want to see what I'm thinking these days. 

I hope my writing is fairly readable. I hope it is somewhat entertaining. I hope it is sufficiently informative.  One thing I know, however, is that my writing is deeply personal.  I write what I am thinking, what I am feeling, what I see happening in the world of family law.  I write about the reality of a family law practice, the real world experience of real world people fully engaged in their personal family law stories.

In a family law practice the different firms are certainly distinct from one another.  Each firm has its own personality, its own approach.  Each firm sets its own tone.  Our firm web site is built around illustrating our uniqueness.  My blog is intended to convey that, as well.

That's why I write my blog, or the other attorneys at my firm sometimes write on my blog.  It is always personal; it is always from us, it is always the real world stories that comprise our practice.

For that reason, I am not surprised by the recent increase in family law blogs.  There is probably no better way, short of a one on one interview, to convey who we are and what makes us tick.  But that's why I am suprised by the recent surge in family law blogs that are not written by anyone associated with the firm.  You can instantly recognize them.  The are written "on behalf of " the firm.  They are incredibly sterile, even antiseptic.  The topics cover celebrity divorces or fairly acrane or distant issues like, "what's New Jersey doing in divorce today?"   Today they might be concerned about some NBA star's custody battle.  Tomorrow they might address how many women in Los Angeles are seeking prenuptial agreements. 

But how does that impact you?  And what does that tell you about the firm?  What does that tell you about how the firm will help you?

You might say that "on behalf of" doesn't tell you anything about the firm, that this anonymous ghost writer gives you no sense of the attorneys who handle that firm's family law matters on a daily basis.  But unfortunately, I think it does.  I think it speaks volumes.

So, I'll keep writing my blog, expressing myself, hopefully giving you a very good picture of who I am and how I go about this practice.  And the other guys who keep their thoughts to themselves yet want to represent people at their most intimate and vulnerable moments?  I guess they'll just stay anonymous, as they prefer.

As for me?  I think it is better that you know quite well who I am.  I think you deserve that.

Michael Manely

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